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As part of their Mike on America spot with Mike Hegedus, CNBC has recently profiled SA Baxter and our unique founding. In this feature, Hegedus takes viewers on an intimate tour through our New York Design Center showroom and through our eco-friendly foundry and atelier, located in the New York Hudson Valley.
The spot closely follows and interviews Scott Baxter, founder and CEO of SA Baxter, while in the midst of building his own home. Frustrated with the difficulty he was having in locating architectural hardware for his home – literally a window latch – Baxter saw a business opportunity in the niche of people looking to adorn their luxury homes with hardware that lives up to the standards of the rest of their interior furnishings — rather than settle for an unrefined selection of handles and knobs available.
The feature highlights and exposes SA Baxter’s unique Ancient Egyptian lost-wax casting process to create one-of-a-kind high-end products from door knobs, door pulls, window latches, hinges, solid bronze flooring, doors and more. In modernity’s affinity towards mass production in China, Hegedus promotes SA Baxter’s foundry, stressing the business’ approach to manufacturing in the US, designing all of our hardware end-to-end domestically – a rare find in today’s world that customers benefit from with our unparalleled quality and control.
Finally, Hegedus questions Baxter regarding his deep devotion and connection to this business, to which Baxter happily replies “Absolutely, I love this, it’s personal, every time one of these goes you have a ceremony to say goodbye.”